Publication: Dec 08, 2023 Last updated: Jun 24, 2025

Automotive Thumbwheel with Flexible TPE Solutions


KRAIBURG TPE's AD1/AP series' soft touch surface properties provide comfortable user experience, making them the preferred material solution for automotive thumbwheel applications.

KRAIBURG TPE, a global leader in thermoplastic elastomer (TPE) materials, is making significant developments in the automotive industry for interior design applications. These materials are transforming the way automotive interiors are designed and manufactured, offering a perfect blend of functionality, and aesthetics.

TPE has become incredibly popular among vehicle designers because of its exceptional qualities and versatility. One of the key applications driving this trend is thumbwheel controls, an integral component of vehicle control panels. KRAIBURG TPE's AD1/AP series' soft touch surface properties provide comfortable user experience, making them the preferred material solution for automotive thumbwheel applications.

The material advantages of the are multifaceted. These TPEs exhibit excellent adhesion with polar thermoplastics like ABS, PC, and PC/ABS through multi-component injection molding, enabling flexibility in product designs and ensuring enhanced sealing. Furthermore, they boast UV resistance, maintaining color stability and overall functionality over time.

In addition to these qualities, KRAIBURG TPE's automotive interior TPEs meet stringent industry requirements. They are formulated to resist UV radiation while also adhering to interior OEM specifications for emissions, fogging, and odor control. Furthermore, the series complies with REACH SVHC and RoHS regulations, ensuring the absence of restricted chemicals or hazardous substances according to European standards.

KRAIBURG TPE's commitment to sustainability is exemplified by the in-process recycling capabilities of these TPEs. Manufacturers can recycle excess or leftover material, contributing to resource conservation and environmentally responsible production of thumbwheel controls.

Beyond the AD1/AP series, KRAIBURG TPE provides specially developed TPE compounds made to meet the unique specifications of automakers. This commitment to customization ensures that every interior component meets the highest standards of performance and design.

Sustainability successes of our TPEs

Besides thumbwheel applications, KRAIBURG TPE’s recent sustainability innovations include a series of material solutions specially developed for automotive, consumer, consumer electronics, wearables and industry applications. Comprising up to 48% post-consumer recycled (PCR) and 50% post-industrial recycled (PIR) content, the material complies with multiple global standards such as FDA raw material compliance, RoHS and REACH SVHC requirements. KRAIBURG TPE also provides customers with product carbon footprint values.

 

Are you looking for a sustainable TPE solution? Talk to us!

Our experts are happy to answer any questions you have, as well as to offer the right solution for your application.

KRAIBURG TPE Quick Facts
 

  • Founded in 2001 as an independent business unit of the KRAIBURG Group 
  • HQ & Production Site: Waldkraiburg / Germany
  • Regional HQ & Production site: Kuala Lumpur / Malaysia, Atlanta / USA
  • Products: Thermoplastic Elastomer Compounds
  • Brands: THERMOLAST®, COPEC®, HIPEX®, and For Tec E®
  • Markets: EMEA, APAC, Americas
  • Employees: 660

Download press release

In our media package you will find comprehensive information, graphics and pictures on the subject.

08.12.2023 MEDIA PACKAGE FOR KRAIBURG TPE Elevates the Automotive Thumbwheel with Flexible TPE Solutions

Latest News

TPE Innovation for Next-Gen EV and Vehicle Interiors
08.08.2025 TPE Innovation for Next-Gen EV and Vehicle Interiors KRAIBURG TPE’s Light Effect TPE series helps EV makers enhance in-car comfort, lighting, and design with low-emission, soft-touch materials that offer durability, light transmission, and excellent processability—ideal for next-gen automotive interiors. read more
THERMOLAST® H: Skin-Safe TPE for High-Performance Dermatoscopes
30.07.2025 THERMOLAST® H: Skin-Safe TPE for High-Performance Dermatoscopes THERMOLAST® H by KRAIBURG TPE is a medical-grade TPE ideal for dermatoscopes, offering soft-touch comfort, reliable durability, and full compliance with healthcare standards. read more
How TPE Enhances CCTV and Imaging Systems
23.07.2025 How TPE Enhances CCTV and Imaging Systems The CS Series TPEs render a soft-touch feel and better tactile response for buttons and handles on imaging devices, thus promoting user comfort, facilitating precise handling, and enabling intuitive operation. read more
How KRAIBURG TPE’s Materials Deliver Performance in Ostomy Care
18.07.2025 How KRAIBURG TPE’s Materials Deliver Performance in Ostomy Care KRAIBURG TPE, a global manufacturer of TPE compounds for various industries, offers material solutions that meet the requirements for safety, durability, biocompatibility and user comfort in ostomy care accessories. read more