Publication: Nov 27, 2018 Last updated: Mar 10, 2025

New type of cosmetics packaging with TPE


TPE makes new mascara container flexible

The well-known company Christian Dior is taking advantage of the flexibility of a thermoplastic elastomer from KRAIBURG TPE for its new Diorshow Pump’N’Volume Mascara. The mascara container’s soft component enables the brush to be optimally supplied with the creamy mascara to create spectacular volume.

70 years after Parfums Christian Dior made history with “Miss Dior”, a fragrance for women, an innovative mascara product is revolutionizing the cosmetics market. And it comes with a THERMOLAST® K compound from KRAIBURG TPE that gives the Diorshow Pump’N’Volume Mascara container the flexibility required. Squeezing the container two or three times generously loads the brush with mascara to create spectacular lash volume instantly. In addition, the thermoplastic elastomer (TPE) provides a soft touch finish.

“The new functional principle of the Diorshow Pump’N’Volume Mascara means that the mascara is loaded by gently squeezing the container, making it possible to create an extremely expanded lash volume. To achieve this, we were looking for a material solution that was both flexible and esthetic to be processed by multi-component injection molding,” says Marion DEFOUR-COLAS, Makeup Packaging Development Group Manager at Christian Dior. “Together with Mayet, our mascara and packaging specialist, and KRAIBURG TPE we have chosen a TPE compound that provides the perfect combination of properties for this application specification.”

The bottle is made with a two-component injection molding process. The internal structure is in copolyester and the skin is made with the KRAIBURG TPE compound. “The decisive factor for us was that the TPE compound could ensure the compromise between copolyester adhesion, softness and low hardness while ensures the elastic recovery after repeated squeezing that the mascara packaging needs to have during the product’s whole life cycle" says Sylvain COUTAN, project manager from Mayet SAS, TEXEN group.

“The modern packaging market sets high standards for the function and esthetic quality of materials. This applies particularly to cosmetics packaging that creates a long lasting consumer experience using a design that appeals to the eyes and to the touch,” says Michael Pollmann, Sales & Marketing Director at KRAIBURG TPE. “Whether it’s creams, perfumes or lotions – wherever attractive and functional hard-soft combinations are required, our TPE compounds provide the perfect solution.”

KRAIBURG TPE offers a broad portfolio of thermoplastic elastomers that also includes special adhesion compounds. These have proven their direct adhesion to thermoplastic polymers, including ABS and polyamide, in various applications, ranging from automotive, industrial and consumer applications to sensitive medical applications.

KRAIBURG TPE Quick Facts
 

  • Founded in 2001 as an independent business unit of the KRAIBURG Group 
  • HQ & Production Site: Waldkraiburg / Germany
  • Regional HQ & Production site: Kuala Lumpur / Malaysia, Atlanta / USA
  • Products: Thermoplastic Elastomer Compounds
  • Brands: THERMOLAST®, COPEC®, HIPEX®, and For Tec E®
  • Markets: EMEA, APAC, Americas
  • Employees: 660

Download press release

In our media package you will find comprehensive information, graphics and pictures on the subject.

27.11.2018 MEDIA PACKAGE FOR TPE makes new mascara container flexible

Latest News

How TPE Enhances CCTV and Imaging Systems
23.07.2025 How TPE Enhances CCTV and Imaging Systems The CS Series TPEs render a soft-touch feel and better tactile response for buttons and handles on imaging devices, thus promoting user comfort, facilitating precise handling, and enabling intuitive operation. read more
How KRAIBURG TPE’s Materials Deliver Performance in Ostomy Care
18.07.2025 How KRAIBURG TPE’s Materials Deliver Performance in Ostomy Care KRAIBURG TPE, a global manufacturer of TPE compounds for various industries, offers material solutions that meet the requirements for safety, durability, biocompatibility and user comfort in ostomy care accessories. read more
KRAIBURG TPE sets strong accents in the development of new compounds for food contact and fire protection environments
14.07.2025 KRAIBURG TPE sets strong accents in the development of new compounds for food contact and fire protection environments KRAIBURG TPE has already been preparing for this for several months. 150 square meters of the approximately 175,000 square meters of exhibitor space will once again be reserved for the TPE manufacturer from Waldkraiburg on the renowned “Gummistraße” (with stand location “Hall 6, booth #C58-03”). read more
Sustainable TPEs for Car Pillars for Safety and Lightweighting
07.07.2025 Sustainable TPEs for Car Pillars for Safety and Lightweighting KRAIBURG TPE’s THERMOLAST® R RC/UV/AP series delivers superior structural performance and sustainability for A, B, and C car pillar applications. read more