Publication: Jun 08, 2022 Last updated: Aug 29, 2025

KRAIBURG TPE Americas Partners with MSA Group in Colombia, South America


KRAIBURG TPE Americas Officially Launches Distribution Partnership with MSA Group Headquartered in Bogota, Colombia 

Alberto Oba

With a noteworthy market share in Mexico, and an in-depth market analysis conducted in specific South American Countries, we understood that the TPE demand in Latin America is prevalent and to participate in it, we needed a strategic partner.....

Alberto Oba | Sales and Marketing Director for KRAIBURG TPE Americas

KRAIBURG TPE has various distribution alliances throughout the Americas with a specific target in mind with each region. When it comes to TPE and distribution, KRAIBURG TPE provides consistent high-quality compounds and support, working jointly with their partners to provide the technical expertise necessary to satisfy customer challenges with their applications.

MSA Group Overview

With more than 24 years of experience, MSA Group represents the leading companies in the specialized resins and recycling solutions industries. Its international team provides technical, logistical, and commercial solutions, offering a comprehensive service and added value to its customers.

MSA Group, brings the engineering of polymers and special elastomers to the Andean, Central American and Caribbean regions, offering resin services for adhesives, automotive, footwear, construction, architecture, consumption, cosmetics, products, pharmaceuticals, appliances, electricity and electronics, and industrial components. Thus, supplying the requirements of any special plastics project.

KRAIBURG TPE & MSA Group Join Forces

MSA Group (MSA) and KRAIBURG TPE (KTPE) have had a business relationship since 2019 and have officially joined forces to locally represent KRAIBURG TPE in the Latin American market. This partnership aims to grow the thermoplastic elastomer presence in the consumer, industrial, and medical markets by providing specialty resin with exceptional elasticity, thermoplastic processing, flexibility, and adhesion to various substrates

KRAIBURG TPE has over 20 years of experience, and combined with MSA Group’s regional reach and expertise, they strive to provide efficient and successful custom-engineered material solutions. With MSA’s regional know-how and KRAIBURG TPE’s technical knowledge, the alliance proves to be mutually beneficial.

“With a noteworthy market share in Mexico, and an in-depth market analysis conducted in specific South American Countries, we understood that the TPE demand in Latin America is prevalent and to participate in it, we needed a strategic partner that would aid us in achieving our growth goals, and MSA has been the precise fit for the Andean region, mainly Colombia” Stated Alberto Oba, Sales and Marketing Director for KRAIBURG TPE Americas.

Successful Applications

KRAIBURG TPE and MSA have had success within various market segments, these include sports and leisure grips, container grips/seals and wearables. Pharmaceutical packaging has also been a successful market segment for the two organizations.

The new partnership will continuously provide consistent high quality TPE and exemplary customer support to ensure customer satisfaction. MSA’s resources as well as sound strategy in the South American region embodies align well with KRAIBURG TPE’s core values. 

KRAIBURG TPE Quick Facts
 

  • Founded in 2001 as an independent business unit of the KRAIBURG Group 
  • HQ & Production Site: Waldkraiburg / Germany
  • Regional HQ & Production site: Kuala Lumpur / Malaysia, Atlanta / USA
  • Products: Thermoplastic Elastomer Compounds
  • Brands: THERMOLAST®, COPEC®, HIPEX®, and For Tec E®
  • Markets: EMEA, APAC, Americas
  • Employees: 660

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08.06.2022 MEDIA PACKAGE FOR KRAIBURG TPE Americas Partners with MSA Group in Colombia, South America

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